Treye Rice describes how he did it.
How can you motivate large groups to spread Disaster Preparedness information for you on social media networks such as Twitter? You do it by providing EVERYTHING they need in one, ready-made campaign. In this poster, I visually showcase the ready-made Twitter campaign produced for distribution in Extension coastal districts in Texas. The campaign includes ready-made Tweets, shareable graphics, schedules for distribution, and tracking methods using hashtags and link shorteners. This type of ready-made campaign can easily be duplicated and used as a model for promoting any Extension program, event or resource.
View the campaign materials and how-to video here: